Why Branding Matters?

Stand Out in the Crowd!

Great branding makes a company more desirable to its target audience. The first impression of your company on a prospect is great branding. Branding forms a stronger bond with your customers.

Our artists and graphic designers will work with you to design you the best corporate and event logo, brochures, marketing flyers and posters, we offer multiple revisions until you are 100% satisfied.

  • ­Modern and evergreen logo for your business.
  • ­Branding that stands out in the crowd.
  • ­Strategic approach towards redesigning brand.

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    Our Logo Design Process

    Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.

    Exploration

    Your first step in the logo design process is to understand what the brand embodies and what the business’s goals are. This is known as the Client Discovery phase. There’s no one-size-fits-all for logo design—a logo is only as good as its representation of a business, so it won’t be effective unless you first know what kind of impression the brand is aiming for.

    A lot of the information you’ll need should be in the design brief. But there are always clients who can’t articulate what they want or don’t know themselves, and it is up to the designer to draw this information out.

    Sketches

    Sketch out a bunch of different logo ideas to see how they look outside your head. For one thing, the act of sketching alone can get the creative juices flowing.

    But more to the point, sketching a wide variety of concepts lets you see what works and what doesn’t. You’ll start to notice certain threads or themes you like, and you can mix and match different elements until you settle on the perfect one.

    Digitization

    Just like the brand strategy, the physical or digital space the logo will occupy should also inform your design choices. Research where the logo will be used—this is known as the Application Discovery phase.

    Although you may not yet have a complete list, the earlier you can predict how your logo will be used, the better for logo development. Where you need your logo might determine the color model, the shape or even design software used.

    Color

    Once you have a solid logo, you can explore your color palette. Color is a great tool to differentiate your brand from competitors, but know that color can also elicit strong emotions, so choose wisely.

    A good color palette is clean and flexible, supplying designers enough choices to be creative but not enough to overwhelm. This includes:

    • 1 main color
    • 2 primary colors
    • 3-5 complementary colors
    • 2 accent colors

    For more tips, see our guide to choosing the right colors for your brand identity.

    Final Logo

    With your logo finalized, it’s time to deliver your final files! You should determine what design files your client needs at the start of the process (in case they have any special requirements). But in general, it is best to include:

    • Layered source vector files, such as AI
    • Layered EPS/PDF files (for clients using different vector programs)
    • High resolution raster files for web, including PNGs with transparent backgrounds

    Featured Designs